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Category: Conversion Optimization

• John McDougall
• November 17, 2020
• Leave a Comment on Best Practices For Law Firm Websites to Improve Conversions

Best Practices For Law Firm Websites to Improve Conversions

The term “conversion rate optimization” probably isn’t in the daily vocabulary for most lawyers. But to have a successful law firm website, CRO must become a top priority. Think about the purpose your website serves to your firm. What

• John McDougall
• October 13, 2020
• Leave a Comment on How to Test the Usability of Your Law Firm Website

How to Test the Usability of Your Law Firm Website

Usability testing is one of the most crucial aspects of running a top-performing legal website. It helps ensure that your design choices have been optimized for conversions—new clients. Even the most experienced web designers and developers create websites that

• John McDougall
• September 21, 2020
• Leave a Comment on Is Your Law Firm Website ADA Compliant?

Is Your Law Firm Website ADA Compliant?

ADA compliance is something that all businesses and websites must take seriously—including law firms. Failure to comply with ADA regulations could sincerely damage the reputation of your firm. Furthermore, you could be limiting yourself in terms of potential prospects.

• John McDougall
• May 20, 2020
• Leave a Comment on 10 Common Law Firm Website Design Errors

10 Common Law Firm Website Design Errors

Most lawyers aren’t web design experts. So if you’re managing your website on your own, there’s a good chance that it could use some improvement. Even if you have a paralegal, intern, or someone else in your office running