John McDougall – Page 4 – Rainstar Digital

Build Your Brand for Positive Impact on SEO

This is #1 of the in-Depth versions of the 7 Key SEO Ranking Factors The first thing that comes to mind for most of us when we think of branding is the visual identity of a firm. However, your

Overview of SEO Ranking Factors in Legal Marketing

Overview of SEO Ranking Factors In this section, we share an overview of law firm search engine optimization (SEO) ranking factors and how they go together. What used to work in SEO just a few years ago won’t work

Legal Marketing Roadmap and Strategy Template

Here’s how to create a simple legal marketing plan that will put your lack of strategy to bed once and for all. A roadmap that is unfinished is useless. In my first book, Web Marketing on All Cylinders, I

Introduction to Content Marketing and SEO for Law Firms

Why Content Marketing and SEO Has Become as Important to Law Firms as Getting Referrals [Book Introduction] *This is the introduction to my upcoming book Content Marketing and SEO for Law Firms: When I started selling websites in 1995, I

Foreword to Content Marketing and SEO for Law Firms

Marketing for law firms has undergone radical changes because of the internet, and it’s not always easy to know what is effective and what is a waste of time. Most attorneys have a sense that blogs and various forms

Email Marketing Tips For Law Firms

Email communication is arguably the best way for law firms to nurture leads and maintain existing relationships with their clients. It’s a cost-effective content marketing strategy that delivers a high ROI. In fact, you can expect a $44 return

Law Firm SEO Fails to Avoid: 2019 Checklist

If you want a bit of a summary on why SEO fails before you dig into this chapter start with this list of things to avoid. Tech issues: Slow page load, not having a secure site even if you don't

Webinars for Law Firm Digital Marketing

If you’re looking for new, innovative ways to use the world of online to educate your current clients and reach a new audience, you should consider using webinars as part of your law firm’s marketing strategy. Webinars are a

Topic Clusters For Advanced Law Firm SEO

With so much content on your site, now you need to make sure to organize it in a “modern” way. A topic cluster strategy will do just that. Getting the coveted page-one spot on Google search results is becoming

Law Firm SEO: On-Site Optimization Part 1

SEO is often considered as the bread and butter of digital marketing tactics, especially for lawyers. A good law firm SEO strategy will set you apart from your competition and enable you to receive more inbound leads than your

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Author: John McDougall