John McDougall – Rainstar Digital

What is Lawyer SEO Worth Now That Ads Are So Expensive?

Driving traffic to your law firm’s website is arguably the most effective way to land new clients. That’s because 86% of people use Google to find a lawyer online. Generally speaking, there are two main ways to generate website

Omnichannel Marketing Guide For Lawyers and Law Firms

Law firm marketing today is very different from days of the past. Potential clients are constantly connected to various platforms through a wide range of devices. The overwhelming number of marketing options can be challenging for lawyers and their

MarketMuse Review For Law Firm Content Optimization (2021)

As marketers across all industries try to gain an edge on the competition, more organizations are turning towards modern software for assistance. While AI and machine learning for marketing are not new concepts, tools with robust AI functionality have

Google’s Page Experience Update For Law Firms

Technical SEO probably isn’t a top priority for most law firms—but it should be. Mastering SEO will drive more traffic to your site, add credibility to your legal practice, and ultimately help you retain more clients. Staying informed with

Best Practices For Law Firm Websites to Improve Conversions

The term “conversion rate optimization” probably isn’t in the daily vocabulary for most lawyers. But to have a successful law firm website, CRO must become a top priority. Think about the purpose your website serves to your firm. What

How to Test the Usability of Your Law Firm Website

Usability testing is one of the most crucial aspects of running a top-performing legal website. It helps ensure that your design choices have been optimized for conversions—new clients. Even the most experienced web designers and developers create websites that

Is Your Law Firm Website ADA Compliant?

ADA compliance is something that all businesses and websites must take seriously—including law firms. Failure to comply with ADA regulations could sincerely damage the reputation of your firm. Furthermore, you could be limiting yourself in terms of potential prospects.