Conversion Rate Optimization
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Schedule your FREE website strategy session
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Increase actions on your law firm’s website with optimization.
Increase actions on your law firm’s website with optimization.
Conversion rate optimization services
Conversion rate optimization services
The following will be part of our process for improving conversions.
The following will be part of our process for improving conversions.
Persona Development
Defining more tightly who you are targeting will improve our persuasive writing and increase conversion opportunities.
User Tests
Quarterly, we’ll run at least 1 round of user tests (Q&A) to uncover pitfalls and again cross reference with the other data gathered.
Heat Mapping
We will implement heat mapping and click tracking software on key areas of the site, home page, service pages, etc. (landing pages if we add them).
Landing Page Creation and Optimization
We will design and build landing pages, if we believe it will help for key market segments, to accelerate PPC conversion results.
Call to action and buyer journey optimization
Documenting your buyers journey and pain points will help us perform better optimization. It will allow us to offer calls to action at various stages of the marketing funnel specific to your customers/industry.
Analytics tracking, auditing and recommendations
We will evaluate channel effectiveness, look for conversion pitfalls, etc., within analytics data and use this data to corroborate findings from other tactics (heat map, user tests, etc.).
Website navigation, bounce rate / time on site optimization
Optimizing your site to improve the user experience with actionable data such as bounce rate, exit rate, time on site and where people are scrolling / clicking, will help all tactical efforts – especially PPC and also SEO Via Google Rankbrain / AI.
Here are some of the basics in our introductory level CRO services
Here are some of the basics in our introductory level CRO services
- Strategy and site review call.
- 3 user testing videos with actions to take to fix users issues.
- Hot jar heat mapping / scroll mapping.
- 3 new headlines.
- 3 new sub headlines.
- Call to action analysis and suggestions with light adjustments like adding buttons or links.
- Review and possible adjustment of your navigation.
- Review and adjust placement of testimonials and trust badges / association badges etc.
- Review of high traffic, high bounce rate pages for fixing conversion leaks.
- If you are doing PPC we can create one landing page – writing, design and dev included.
- Point of action assurances like privacy policy implementation.
Our landing page design and writing helps you win
Our landing page design and writing helps you win
Our landing page campaigns include
Our landing page campaigns include
- Writing
- Design
- Development
- Writing
- Design
- Development
Analytics optimization, user experience and user signal audit
Analytics optimization, user experience and user signal audit
Google Analytics and goal tracking
Google Analytics and goal tracking
Initial set-up & benchmarking (or audit) and ongoing analytics are also part of our advanced legal marketing services.
Initial set-up & benchmarking (or audit) and ongoing analytics are also part of our advanced legal marketing services.
Here is an idea of the types of things we do in this area
Here is an idea of the types of things we do in this area
- Monthly Search Engine Ranking Reports
- Google Search Console set-up and verification with monthly analysis
- Google Analytics audit of user experience signals: bounce rate, time on site, visit depth etc.
- Google Search Console audit for website errors
- Hotjar set up for advanced heat mapping to diagnose conversion leaks
- Custom monthly analytics dashboard tied back to your corporate and lead generation goals.
- Google Search Console audit for user signal optimization
- Baseline keyword ranking report watermarking current activity (Google, Yahoo/Bing)
- Google Analytics optimization, configuration and conversion goal tracking set up
Our analytics and reporting services track things like these to make sure your website rocks:
Our analytics and reporting services track things like these to make sure your website rocks:
- Your unique goals
- How long visitors stay
- Top sites that send you traffic
- Top entry and exit pages